Ad Demand – Seize The Day
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This was a complex project made even more challenging by a very tight turn around. My role was to develop the key concept and write the script before pulling together the production team and directing the film.
The film itself was being used to sell-in an innovative service called Ad Demand which dynamically served online advertising alongside live streamed sporting events. The advertising that appeared was dependant on the demographic particulars of the viewer, together with milestone moments in the game.
