When I redesigned the Bialik College brand architecture, it not only involved devising the school’s new positioning, Be Your Best; it also called for the redesign of everything from their business cards and letterheads, to the school’s website.
The website was created in collaboration with the school’s web specialists, Alaress, who built the site and engineered all of the back end.
I was responsible for the global ‘look & feel’ of the site, which meant determining how to best apply the new brand architecture to the online format.
In the first instance, we wanted to showcase the Be Your Best images, so visitors would get a strong initial snapshot of the school’s philosophy, before delving into the detailed sections of the site.
While there was still a lot going on, it was an infinitely cleaner curation of the material than the previous website.