Over the course of a year, I wrote about thirty radio ads for Chemist Warehouse, promoting a broad range of vitamin products for many of the most recognisable brands in the category.
I’ve included a few of my favourites here, chosen as I was able to nudge the envelope ever so slightly, injecting some much needed creativity into a very formulaic format.
It’s also worth noting that for the spots that contained musical ideas, I was able to go home and produce them in my home studio, before returning to the agency the next morning, with piping-hot tracks in my oven-mitted hands.
Nature’s Own – Glucosamine 1500
MUS: “We’re Off To See The Wizard” soundalike orchestral music
If you feel more and more like the ‘Tin Man’ then your wizard may be Nature’s Own Glucosamine 1500 with Chondroitin. It can provide temporary relief from the pain associated with osteoarthritis. So hit the ‘Yellow Brick Road’ to Chemist Warehouse this week and you’ll get Nature’s Own Glucosamine 1500 for only $24.99. Always read the label and use only as directed. If symptoms persist consult your healthcare professional. Shop at Chemist Warehouse and stop paying too much!
Telfast – 70 Pack
MUS: (original punk rock track)
“Hey, hey fever! Hey, hey fever!”
No matter whether you sing it, say it, or spray it, the second spring has sprung! It’s hay fever time. So hit hay fever symptoms on the head this season and race into Chemist Warehouse this week to get our exclusive Telfast 70 pack for only $32.99. That’s less than 50 cents a tablet! Always read the label and use only as directed. If symptoms persist consult your health care professional. Shop at Chemist Warehouse and stop paying too much!
Tim’s Oesophagus: (a gravelly male voice recorded with cavernous reverb)
Dear Santa, every Christmas Tim goes overboard with too much turkey, hogging the ham, and completely demolishing the Chrissy pudding. And never a second thought about me. Until the acid rises and the heartburn hits. Can you please get Tim some Gaviscon this Christmas. So whether he eats too much, or too quickly, I can have a merry Christmas too. Thanks, from Tim’s Oesophagus.
Beat heartburn this Christmas with Gaviscon. Always read the label and use only as directed. If symptoms persist, see your healthcare professional. Chemist Warehouse for health, beauty and everything in between.
Nature’s Own – Triple Strength Garlic + C
MUS: An original looped beat made from samples of people sneezing
No matter whether you’re suffering from the simplest of spring sniffles, or the heaviest of hay fever snuffles, a runny nose isn’t the beat you want to be moving to. Luckily, Nature’s Own Triple Strength Garlic + with horseradish, fenugreek and marshmallow may help you to relieve hay fever, allergy and cold symptoms so hurry into Chemist Warehouse this week and get it for only $16.99. Always read the label and use only as directed. If symptoms persist consult your health care professional. Shop at Chemist Warehouse and stop paying too much!