|Comcater are one of Australia’s biggest suppliers of equipment to the hospitality and food service industries. Representing a huge suite of brands, Comcater supply everything from the industrial ovens that keep hospital kitchens ticking over, to the crockery and cutlery that grace the tables of some of Australia’s finest foodie destinations.
As far as this project was concerned; the brief was twofold.
The first requirement being to create a new brand positioning that would powerfully capture their primacy in the food world.
The second requirement being to establish the advertising architecture that would provide the hierarchy of visual elements that would present their messaging in a consistent way, regardless of which product or brand they were running an ad for.
The tagline, “Behind every great menu”, really summed up the significance of the work they do behind the scenes.
Presented here are two ads that I wrote for TrueHeat convection ovens and Technomac blast freezers.