“Denali is the highest mountain peak in North America, with a summit elevation of 20,310 feet (6190 m) above sea level.” – Wikipedia
Inspired by this awesome mountain range, Denali was one of the first in-house brands that I designed for Anaconda when the outdoor adventure store launched.
Since then the brand has enjoyed incredible success and the logo is now emblazoned onto an ever growing range of camping and outdoor products.
A big part of its success comes down to the crispness of the logotype and the way that the mountain and its peak were able to be insinuated with such simple triangular forms. These were then skewed to match the italicised font. This created a sense of visual momentum that speaks to the dynamism and adrenalin of outdoor living.