Having worked at the ad agency that had the Durex account, contemplating creative condom campaigns was something of an occupational hazard.
Even after I’d left the agency, ideas would still occur to me, and in this the case, in the midst of footy finals fever, I had this lightbulb moment.
AFL branded condoms!
How good would that be?
Given the tribalism that pervades nearly every detail of the lives of football’s truly committed, it made eminent sense to bring together these two pursuits of passion.
Buoyed by the potential of the idea, I mocked up a campaign whose hero image featured a pile of the branded condom sachets.
This image was then paired with a series of provocative headlines that cheekily straddled the language of both football and footsies.