This is probably the most ‘Melbourne’ project I’ve ever done. I say that as all of our meetings were held around the original 1950s laminate tables of a public coin laundrette in Ripponlea.
Which in turn perfectly suited the left-field ethos of I-RCMND (pronounced, “I Recommend”) which is more of a social movement than a business per se.
The vision was to create ways to facilitate ‘real world interactions’ at a time when people are increasingly receding into two dimensional online exchanges. Exchanges that often lack the nuances and cues that are part and parcel of what it is to look someone in the eye and speak with them.
From a design perspective, these interactions were characterised by having the letters of the business name overlapping, with the intersecting parts deriving their colour based on the combination of the two adjoining letters.