JG King – Forged In Steel

Advertising | Radio
Client
  • JG King Homes
Agency
  • Disegno
Items
  • Radio Ads - 30 secs
Role
  • Concepts
  • Scripts

This suite of radio ads was written to support the JG King, “Forged In Steel”, TV spot that I also wrote.

Each of these ads dramatised different aspects of the JG King offering, which in effect allowed us to drill deeper by leveraging the far more affordable medium of radio advertising.

JG King – Forged In Steel – Building A Reputation

MUS: “We’re Coming Up” instrumental

VO: (male)

At JG King, we’ve spent the last 30 years building a reputation for design and innovation. And while we’re all about style, we’re all about substance too. That’s why we build our frames with 100% recyclable Bluescope steel. It’s stronger than timber and comes with a 50 year structural steel warranty. So if you want a home that will stand up to whatever life throws at you, call 1300 JG KING, or visit jgking.com.au. JG King. Step up to steel.

JG King – Forged In Steel – There’s A Reason

MUS: “We’re Coming Up” instrumental

VO: (male)

There’s a reason we don’t build ships or bridge with timber anymore. So why would you build your home with a timber frame? 30 years ago, JG King made a decision to build for the future by building exclusively with precision engineered Bluescope steel frames. And why wouldn’t you? Our steel frames are termite proof, fire resistant, and 100% recyclable. So if you’re ready to build for the future, call 1300 JG KING, or visit jgking.com.au. JG King. Step up to steel.

JG King – Forged In Steel – On The House

MUS: “We’re Coming Up” instrumental

VO: (male)

It’s not everyday you get thousands of dollars of value for absolutely nix. But that’s exactly what happens when you build a JG King home. The stuff other builders charge a premium for, we bundle in with nothing more to pay. We’re talking a precision engineered Bluescope steel frame, Colorbond roof, bush fire attack level 12.5 compliance plus a 50 year structural steel warranty. So if you’d like part of your new house, on the house,┬ácall 1300 JG KING, or visit jgking.com.au. JG King. Step up to steel.

JG King – Forged In Steel – Whatever Life Throws

MUS: “We’re Coming Up” instrumental

VO: (male)

At JG King, we throw everything at our steel frames, so our homes stand up to whatever life throws at you. And we’re so confident in our precision engineered Bluescope steel frames, that every JG King home comes with a 50 year structural steel warranty. Yep, you heard right. That’s 50 years. So if you’re building new. Build for the long term. Invest in your future and call 1300 JG KING, or visit jgking.com.au. JG King. Step up to steel.

JG King – Forged In Steel – Award Winning

MUS: “We’re Coming Up” instrumental

SFX: Audience applause

JG King Award Recipient: (male)

… And lastly we’d like to thank everyone who voted for us.

VO: (male)

At JG King we’ve spent the last 30 years building a reputation for design and innovation. A reputation that’s forged in steel. And with award winning designs in every range, there’s a JG King home that’s perfect for every budget, and every family. So if you’re building new and want an award winning home that’s a real head turner,┬ácall 1300 JG KING, or visit jgking.com.au. JG King. Step up to steel.