This radio ad was written to dramatise the ‘Kingsize’ print campaign that Disegno developed for JG King.
Given that the key visual was of a giant cardboard box, bursting with $30K worth of building upgrades, the ad pretty much wrote itself.
The significance of the $30K upgrade, was to celebrate JG King’s 30th Anniversary.
JG King – Kingsize
MUS: “We’re Coming Up” instrumental
Bloke: (suddenly and in abject pain)
Ooh… oh my back!
Jack… I told you not to move that by yourself…
That box has got $30,000 worth of king-size upgrades in it.
Bathroom, kitchen, electrical, flooring, heating, cooling, and outdoor.
To celebrate JG King Home’s 30th anniversary, you can choose up to $30,000 worth of ‘King-Size’ upgrades for as little as $10,000. So put your back into it and call 1300 JG King, or visit jgkinghomes.com.au.
JG King. Why upsize, when you can King-Size?