Riffing on the Disegno developed, “Surprise Yourself” campaign, this radio ad, written together with Aaron Turner, brought the campaign’s proposition to life with the same levity and effusive informality that distinguished the JG King Up Collection radio and TV spots that I originally wrote.
JG King – Surprise Yourself
MUS: “We’re Coming Up” instrumental
20-Something Girl 01: Really?
20-Something Guy: OMG!
20-Something Girl 02: Amazing!
Who doesn’t love a surprise? Well why not turn the tables this holiday season and surprise yourself with a free gift pack when you buy a new JG King home. With 5 packs to choose from – kitchen, outdoor, electrical, security or a green pack – you’ll be gobsmacked. No surprises there. The first hundred customers also get $4,000 towards flooring. Oooohhh!!! (sound of surprised delight) Surprise yourself and call 1300 JG KING or visit jgking.com.au. Limited time. Conditions apply.