BoxProps is an award winning children’s toy that advances the cause of sustainability by encouraging children to make improvised toys from the old boxes and card that can be found lying around the home.
The toy itself is a system of connecting hinges that allows kids to build engaging new objects from these discarded materials.
Coupled with a range of props, these new toys can be transformed from ‘ho-hum’ into ‘wow-mum’!!!
My brief was to create a soundtrack for the video that evoked that effusive sense of exploration and wonder.
The ukuleles and whistling lent the spot all of the levity and childlike industriousness of the classic 80s Cottees Cordial anthem.