Netwealth are one of Melbourne’s leading financial services groups who have found enormous success tailoring a range of sophisticated products and services for third-party advisers to offer to their own clientele.
From an advertising perspective this was a complex brief as it required absorbing many nuances of the investment world that go well beyond general knowledge. Perhaps because my father is a stockbroker, I was already familiar with a lot of the concepts, and therefore quick on the uptake. All of this complexity was summarized quite aptly with the image of the classic black leather business shoe, pimped up with racing car flames on the heel. Together with the headline, “Kickstart your business”, it spoke powerfully to those advisers wanting to drive ‘souped-up’ business results. Talk about formula won!