This animated video was created to run online as part of the launch campaign for the second version of the Nexans Olex Handbook App.
For those who may not be familiar with Nexans Olex, they are the world’s largest manufacturer of cable products and produce both the nano cables that go into pace-makers as well as the gargantuan communication cables that run across the ocean floor, connecting continents.
The Handbook app is aimed at domestic electricians and helps them select the appropriate electric cables when they’re out on site. The big advance with version two of the app is the ability to use Geo Location capabilities to find the closest supplier with available stock.
While I was hopeful that the budget for this project would allow us to work with an animation group like Alura or Rising Sun in Adelaide, that wasn’t to be. So that being the case, we just rolled up our sleeves and created it inhouse at Disegno.
Armed with the ‘sequel’ positioning that I had written for the campaign, the video script kind of wrote itself.