As part of the founding committee for NGV Artbeat, I had the privilege of designing the group’s identity, as well as all the related collateral for the many events and parties that we hosted over the 3 years that I was part of the inner sanctum.
Artbeat was the young membership group of the National Gallery of Victoria.
It was created to represent the interests of the 20/30-something professionals who wanted a slightly funkier experience than being part of the overall traditional gallery membership group which had a very senior slant.
The signature exclamation mark, which perfectly summed up the exuberance of the group, was literally hand crafted.
I created it by getting a tooth brush and some black ink which I then spattered onto a blank piece of A4 paper.
I then scanned the page at extremely high resolution and composited the most satisfying splats to create the overall shape.
I then printed it onto A4 sized sticker stock which I then stuck to an A4 piece of plastic film.
Next, I carefully cut out the exclamation mark shape with a surgical scalpel.
Finally, I sprayed up a few blank sheets with some aerosol paint so as to get that proper street-side ‘graf’ aesthetic.
I scanned the best of these which got fine-tuned for use in all of the related finished art applications.