Renault Clio – Wishes

Advertising | Radio
Client
  • Renault
Agency
  • Spinach
Items
  • Radio Ads - 30 sec
Role
  • Concept
  • Script
Credits
  • Lisa Cox Co-concept & script development

It’s often the simplest ideas that translate into the strongest and most communicative ads.

In this case, it was the idea that the Renault Clio constituted the essence of wish fulfillment.

The sentiment was powerfully underlined by featuring protagonists who no longer had any need for good luck superstitions or talismans.

And with so many desirable features, it really was everything that an aspiring young car owner could possibly wish for.

Renault Clio – Birthday

SFX: Noisy Party Scene

Happy birthday!!!

Sound of guying blowing out candles.

20-Something Girl:

Did you make a wish?

20-Something Guy:

Nah! I don’t need to. I just bought a new Renault Clio.

VO: (male)

The new Renault Clio. From just $19,990 it’s everything you could wish for. You get ABS. Four airbags. Air conditioning, power windows and mirrors. Plus a 3 year 100,000 km warranty. Test drive the new Clio at your nearest Renault dealer, or visit renault.com.au

Renault Clio – Wishbone

SFX: the sound of plates and cutlery clinking amid the background noise of a restaurant

20-Something Girl:

Oh! This chicken is really tender!

20-Something Guy:

I got the wishbone. Grab an end!

20-Something Girl:

Nah. I don’t need to. I just bought a new Renault Clio.

VO: (male)

The new Renault Clio. From just $19,990 it’s everything you could wish for. You get a 1.4 litre engine. ABS. Four airbags. Air conditioning, power windows and mirrors. Quality sound system and a 3 year 100,000 km warranty. Test drive the new Clio at your nearest Renault dealer, or visit renault.com.au