The Dunes – Three

Advertising | Radio
Client
  • IMG
Agency
  • Spinach
Items
  • Radio Ad - 30 Sec
Role
  • Concept
  • Script
Credits
  • Lisa Cox Co-concept & script development

What better way to dramatise an offer of ‘25% off’, than to downgrade the traditional golf holler of, “four”, to, “three”?

This is a radio ad that I developed and wrote (together with my copywriter at Spinach) for The Dunes IMG golf course ‘25% off’ promotion.

It was an engaging way to transform a fairly dry retail offer into something that was contextually relevant and memorable.

The Dunes – Three

SFX: The rush of air as a golf club swings and then hits a golf ball

BLOKE 01:

Three! Three!

BLOKE 02:

Mike. Mate. The word is, “Four”!

BLOKE 01:

Yeah I know. But if you play with two or more people here at The Dunes between Monday and Friday they take 25% off.

VO: (male)

Get 25% off a round of golf until September the 30th at The Dunes, Victoria’s number one public access golf course. So call The Dunes or visit thedunes.com.au

SFX: The rush of air as a golf club swings and then hits a golf ball

BLOKES 01 & 02:

Three!!!

BLOKE 01:

Oh-oh!

BLOKE 02:

It wasn’t me!

BLOKE 01:

Walk away…