Twice As Smart

Ideas Lab | Unbriefed Ads
  • Adrian Elton Creative*
  • Unbriefed Ad
  • Concept
  • Copywriting
  • Artwork

Long before there was Tesla, there was Smart Car!

And when this iconic little two door finally launched a four door sedan, there was much rejoicing among the intelligentsia.

Thinking about this evolutionary step forward, from two to four doors, it occurred to me that the Smart Car was now twice as smart.

With those words in mind, it wasn’t a stretch to imagine a two-headed Einstein.

And with that visual in mind, I couldn’t resist mocking the whole thing up.

Twice As Smart Image
Twice As Smart Image
Twice As Smart Image