Adrian Elton Creative* is all about the big ideas that draw undivided attention to great products, businesses and causes.

And because advertising is the one realm that brings together every kind of creativity, this is where Adrian Elton Creative* really bubbles over. Not only with innovative concepts that nail the brief time and again - but with unbridled enthusiasm too.

Adrian's love for advertising goes right back to a work experience stint with global advertising giant, McCann Erickson, when he was still at high school.

Years later, when he was studying Graphic Design at Swinburne, he was one of a small group of students chosen to participate in the Melbourne Art Directors Club 'Mentor Scheme'.

He subsequently won a place in the very prestigious News Limited Award School where he was hand picked to work at Spinach Advertising. The rest, as they say, is history.

As an equally capable art director and copywriter, Adrian has brought his infectious love of words, images and the challenge of pulling the conceptual rabbit out of the hat to countless campaigns over the years.

The intellectual process of translating a complex, dense brief into an elegant and concise solution is one of the key things that gets him up in the morning.