Copywriting

Having completed two design degrees, it’s fair to say that Adrian never once imagined that he’d end up as a seasoned copywriter.

As it turns out though, writing food reviews for ‘The Age Good Food Guide’ proved the perfect springboard from which to catapult sideways into this rarefied realm.

These days Adrian is probably more copywriter than anything else - constantly being drawn upon to develop everything from brand positionings and product names, to ad headlines, campaign concepts, supporting copy and scripts.

Having written the lyrics for hundreds of songs has also conferred an unambiguous advantage when it comes to the matter of finding just the right words to express this sentiment or that.