“God is in the details”.
These words, written by Bauhaus architect, Adolf Loos, have influenced every design decision that Adrian has made since he originally studied Interior Design at RMIT.
And that’s because honouring even the smallest design details has a cumulative effect that results in work that consistently punches above its weight - both in terms of its visual cohesion, and strategic relevance.
So regardless of whether it’s for the design of a brand identity, or the artwork for a music release - Adrian is driven by the relentless challenge of, “how can I make this as good as it possibly can be?”.
This is about design as process. And that takes time and focus. Because you only go from good to great, when ‘good enough’ just isn't good enough.