Long before Adrian ever had the privilege of being let loose on a real advertising brief, he was mocking up truck loads of unbriefed ads.
To this day, if an appealing idea pops into his head, he’ll mock it up.
Some client relationships have begun this way, with Adrian presenting unbriefed concepts that have really made the grade.
On occassion he’ll even mock up campaign ideas for existing clients. Because you never know where a great idea can lead.