May6Advertising | Art Direction
It’s always an incredible privilege to develop the creative materials that help new businesses launch, allowing them to step out, best foot forward.
May6 Concepts is a marketing and PR company that was started by two Melbourne mums who wanted to bring their professional experience together with their passionate understanding of what resonates authentically with mums.
This ad appeared in ‘Minty’ magazine which is a children’s liftestyle magazine, aimed of course at mothers. There were also online variations of the ad, and an Instagram campaign which drove traffic to their site.
The headline paired with the visual of the startled mum, sucking on a baby’s pacifier, introduced May6 in a simple and stylish way.