This was a complex project made even more challenging by a very tight turn around. My role was to develop the key concept and write the script before pulling together the production team and directing the film.
The film itself was being used to sell-in an innovative service called Ad Demand which dynamically served online advertising alongside live streamed sporting events. The advertising that appeared was dependant on the demographic particulars of the viewer, together with milestone moments in the game.
Client
Phillips Marketing
Agency
Adrian Elton Creative*
Items
Corporate Video
Role
Script Concept
Script Writing
Art Direction
Direction
Credits
Film Production
Dream Engine
Animation
Millipede Creative
Animation
Super Action Go Team
Voice Over Recording
GAS inc.
This was a complex project made even more challenging by a very tight turn around. My role was to develop the key concept and write the script before pulling together the production team and directing the film.
The film itself was being used to sell-in an innovative service called Ad Demand which dynamically served online advertising alongside live streamed sporting events. The advertising that appeared was dependant on the demographic particulars of the viewer, together with milestone moments in the game.
