The creative director of one of Melbourne’s most decorated agencies once described Adrian as a ‘true creative’.

What he was referring to is a quintessential and irrepressible inventiveness. Like the tap that’s always flowing, Adrian is in a constant state of creation.

The Ideas Lab presents an assortment of metaphorical test tubes and conical flasks.

From unbriefed ads cultured in the Petri dish of his mind, to mutating memes that go viral, the Ideas Lab is where Adrian comes to get ‘experimental as anything’.