With Christmas fast approaching iFly approached Adrian Elton Creative* to develop an outdoor campaign that would put iFly gift vouchers 'top-of-mind' for the silly season.
From a broad variety of concepts, iFly zero'd in on the option featuring a levitating Santa, wearing a customised red iFly skydiving suit together with a shiny red helmet - these taking the place of the usual nordic/vintage Coca Cola inspired clobber.
The typography also took a Yuletide twist, the words being stacked up to make the shape of a traditional Christmas tree topped with the iFly icon in the place of the classic Christmas star.
These were displayed on JC Decaux digital boards around Brisbane, driving (or flying in) a whole new cohort of indoor skydivers.
Client
iFly Australia
Agency
Adrian Elton Creative
Items
Digital Billboards
Role
Concept
Copywriting
Art Direction
Graphic Design
Finished Art
Credits
With Christmas fast approaching iFly approached Adrian Elton Creative* to develop an outdoor campaign that would put iFly gift vouchers 'top-of-mind' for the silly season.
From a broad variety of concepts, iFly zero'd in on the option featuring a levitating Santa, wearing a customised red iFly skydiving suit together with a shiny red helmet - these taking the place of the usual nordic/vintage Coca Cola inspired clobber.
The typography also took a Yuletide twist, the words being stacked up to make the shape of a traditional Christmas tree topped with the iFly icon in the place of the classic Christmas star.
These were displayed on JC Decaux digital boards around Brisbane, driving (or flying in) a whole new cohort of indoor skydivers.
