JG King – Up Collection

JG King – Up Collection – First Home Buyer

SHOT 01

VIDEO:

The camera pans slowly from right to left as we open up on a young, 20-something woman, Sasha, sitting in a busy outdoor cafe with a skinny latte at her side. She looks at the iPad in her hands with a knowing smile on her face.

AUDIO:

A folk pop song, “We’re Coming Up”, sets the scene.

VIDEO:

We cut to a close up shot of her hands as she swipes through some hero images of the home facades from the new JG King ‘Up’ Collection.

We cut back to the original mid-shot, and as she types on her iPad screen, a stylised, animated social media messaging bar appears to her side. The letters of the words appear in succession as she types,

”I think I’ve found it, what do you think?”

SHOT 02

VIDEO:

We cut to a shot of her boyfriend, Brad, who is sitting in a boardroom meeting as the message arrives. A presenter stands blurred in the background, gesticulating as he talks to the assembled group.

SFX:

An electronic ‘Ding’ signals the arrival of the message.

VIDEO:

Brad is in his late 20s and we get the sense that he’s very down to earth and a bit of a larikin despite working in such a corporate environment. This is inferred by his 3-day-growth and the unmistakable twinkle in his eye.

We cut to a more tightly cropped shot of him as he covertly opens the link on his iPad to check out the home that Sasha has sent to him.

Looking down he begins to discreetly type a message to her. As he does, the same stylised, animated social media messaging bar appears to his side. The letters of the words appear in succession as he types,

”I love it, where do we sign?”

SHOT 03

VIDEO:

We then cut back to Sasha sitting in the outdoor cafe. It’s a closeup of her face holding her iPad up and beaming effusively as she reads his reply.

SHOT 04

VIDEO:

There’s a transition of a camera flash before we cut to a shot of the couple now standing together smiling ecstatically with a JG King salesman who holds up a glossy brochure of the home that they’ve just signed up for. They’re shot in the JG King office. From the way that the boyfriend is leaning in we can tell that he’s about to take a selfie of them all. As the camera flashes, the shot recedes back into a blue background that both evokes the signature blue of a certain social media behemoth as well as the JG King blue.

Underneath the posted image there is the accompanying text, “OMG We just signed!”

SHOT 05

VIDEO:

A series of posted responses pops up as Brad and Sasha’s original post blurs and fades into the background.

The first one is posted by their friend Amy which reads, “Congrats”.

As it fades and blurs a second appears from their friend Maysie which reads, “Well done :)”.

Another two blurred posts appear in the background while another appears in the foreground from Sasha with a photo of them in front of their home’s new steel frame. The accompanying text reads, “Steel frame’s up”.

A post then appears from Sasha’s dad that reads, “Impressive”.

Some more blurred posts appear in the background as one comes up in the foreground from their friends, John and Kate, that reads, “So exciting”.

SHOT 06

VIDEO:

The screen flips to a nearly full screen image of them posing triumphantly in front of their completed new home. Beneath the photo the post reads, “We’re in and it’s all ours!”

SHOT 07

VIDEO:

We transition to an end screen that features the “Up Collection” logo.

SUPER:

Step up into your first home…

3 bedroom homes from $112,995*

VO: (friendly 30 something female)

The Up Collection by JG King.

JG King – Up Collection – Investor

SHOT 01

VIDEO:

We open on a shot of our young, 20-something woman, Sasha, sitting in the same busy outdoor cafe as the first spot. She looks at her iPad smiling. Our initial expectation is that she is the protagonist of this ad, but the focus then shifts to a 30-something man, shot from behind, sitting at the table behind her. He is dressed smartly in a blue suit and open necked white shirt. She falls out of focus into a pleasing soft blur as our attention moves to him.

SHOT 02

VIDEO:

We cut to a mid closeup of him, shot from the chest up, front on, looking at his laptop screen. As he types, a stylised, animated social media messaging bar appears to his side. The letters of the words appear in succession as he types,

”Hey David, check out this investment property.”

He smiles to himself conveying a sense of confidence.

SHOT 03

VIDEO:

We cut to a closeup of his laptop screen, shot on an angle, and showing a stylised version of the JG King Up Collection microsite. On it we can see a floor plan of one of the Up Collection homes. We see the mouse clicking on the screen which slides the floor plan image to the left. Sliding into its place is a hero image of one of the home’s facades.

SHOT 04

VIDEO:

We cut back to him smiling and nodding as his friend David messages back,

“Isn’t that a new home, Nick?”

SHOT 05

VIDEO:

We cut to the same shot but pulled back a bit to see him responding to his David.

“Sure is. Tenant appeal”

A second animated messaging bar appears beneath the first one where Nick types a further message.

“Low maintenance Colorbond roof”.

The camera slowly pans around giving a sense of all of the other people at the cafe.

SHOT 06

VIDEO:

We cut back to the previous shot of the laptop screen on an angle. The mouse clicks and the hero image of the house slides to the left. Sliding into its place is a shot of the Bluescope steel house frame.

SHOT 07

VIDEO:

We cut back to the mid closeup of him looking at his laptop screen. He types back to David,

”Steel frame. 50 year guarantee.”

A second animated messaging bar appears beneath the first one where Nick types a further message.

“Amazing price”.

SHOT 08

VIDEO:

We cut back to him smiling as David messages back,

“Which builder?”

SHOT 09

VIDEO:

We transition to an end screen that features the “Up Collection” logo.

SUPER:

Build up your property portfolio.

3 bedroom homes from $112,995*

VO: (friendly 30 something male)

The Up Collection by JG King.

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