You might say creating a poster for Mickey Mouse’s 90th birthday was a once in a ninety year opportunity. That being the case I absolutely pounced when I received the tap on the shoulder from Radio Velvet who were putting together an exhibition for Disney, featuring 90 x original Mickey Mouse posters by 90 x leading street artists and designers from around the world.
The project held great personal significance given that I’d not only written my VCE high school art 'thesis' on the history of Disney animation, but additionally as I’d also previously worked on many projects for Disneyland Paris including having written a TVC featuring none other than the mouse of the moment.
While I threw together a few rapid-fire concepts, the one that resonated most with curator and all-round genius guy, Eddie Zammitt, was my idea for a photographic X-ray of Mickey which provided visual proof that he was in fact a flesh and blood mouse rather than just a two dimensional cartoon.
Constructed painstakingly from a pile of human x-rays, my poster ended up in the top x 5 best sellers from the exhibition which was an astonishing feat given the calibre of artists involved.
Client
Disney x Radio Velvet
Agency
Adrian Elton Creative*
Items
Poster
T-Shirt
Role
Concept
Copywriting
Art Direction
Graphic Design
FInished Art
Credits
You might say creating a poster for Mickey Mouse’s 90th birthday was a once in a ninety year opportunity. That being the case I absolutely pounced when I received the tap on the shoulder from Radio Velvet who were putting together an exhibition for Disney, featuring 90 x original Mickey Mouse posters by 90 x leading street artists and designers from around the world.
The project held great personal significance given that I’d not only written my VCE high school art 'thesis' on the history of Disney animation, but additionally as I’d also previously worked on many projects for Disneyland Paris including having written a TVC featuring none other than the mouse of the moment.
While I threw together a few rapid-fire concepts, the one that resonated most with curator and all-round genius guy, Eddie Zammitt, was my idea for a photographic X-ray of Mickey which provided visual proof that he was in fact a flesh and blood mouse rather than just a two dimensional cartoon.
Constructed painstakingly from a pile of human x-rays, my poster ended up in the top x 5 best sellers from the exhibition which was an astonishing feat given the calibre of artists involved.
