Renault Clio – Birthday
SFX: Noisy Party Scene
Happy birthday!!!
Sound of guying blowing out candles.
20-Something Girl:
Did you make a wish?
20-Something Guy:
Nah! I don’t need to. I just bought a new Renault Clio.
VO: (male)
The new Renault Clio. From just $19,990 it’s everything you could wish for. You get ABS. Four airbags. Air conditioning, power windows and mirrors. Plus a 3 year 100,000 km warranty. Test drive the new Clio at your nearest Renault dealer, or visit renault.com.au
Renault Clio – Wishbone
SFX: the sound of plates and cutlery clinking amid the background noise of a restaurant
20-Something Girl:
Oh! This chicken is really tender!
20-Something Guy:
I got the wishbone. Grab an end!
20-Something Girl:
Nah. I don’t need to. I just bought a new Renault Clio.
VO: (male)
The new Renault Clio. From just $19,990 it’s everything you could wish for. You get a 1.4 litre engine. ABS. Four airbags. Air conditioning, power windows and mirrors. Quality sound system and a 3 year 100,000 km warranty. Test drive the new Clio at your nearest Renault dealer, or visit renault.com.au
It’s often the simplest ideas that translate into the strongest and most communicative ads.
In this case, it was the idea that the Renault Clio constituted the essence of wish fulfillment.
The sentiment was powerfully underlined by featuring protagonists who no longer had any need for good luck superstitions or talismans.
And with so many desirable features, it really was everything that an aspiring young car owner could possibly wish for.
Client
Renault
Agency
Spinach
Items
Radio Ads - 30 sec
Role
Concept
Script
Credits
Lisa Cox
Co-concept & script development
It’s often the simplest ideas that translate into the strongest and most communicative ads.
In this case, it was the idea that the Renault Clio constituted the essence of wish fulfillment.
The sentiment was powerfully underlined by featuring protagonists who no longer had any need for good luck superstitions or talismans.
And with so many desirable features, it really was everything that an aspiring young car owner could possibly wish for.
