The Dunes – Three
SFX: The rush of air as a golf club swings and then hits a golf ball
BLOKE 01:
Three! Three!
BLOKE 02:
Mike. Mate. The word is, “Four”!
BLOKE 01:
Yeah I know. But if you play with two or more people here at The Dunes between Monday and Friday they take 25% off.
VO: (male)
Get 25% off a round of golf until September the 30th at The Dunes, Victoria’s number one public access golf course. So call The Dunes or visit thedunes.com.au
SFX: The rush of air as a golf club swings and then hits a golf ball
BLOKES 01 & 02:
Three!!!
BLOKE 01:
Oh-oh!
BLOKE 02:
It wasn’t me!
BLOKE 01:
Walk away…
What better way to dramatise an offer of ‘25% off’, than to downgrade the traditional golf holler of, “four”, to, “three”?
This is a radio ad that I developed and wrote (together with my copywriter at Spinach) for The Dunes IMG golf course ‘25% off’ promotion.
It was an engaging way to transform a fairly dry retail offer into something that was contextually relevant and memorable.
Client
IMG
Agency
Spinach
Items
Radio Ad - 30 Sec
Role
Concept
Script
Credits
Lisa Cox
Co-concept & script development
What better way to dramatise an offer of ‘25% off’, than to downgrade the traditional golf holler of, “four”, to, “three”?
This is a radio ad that I developed and wrote (together with my copywriter at Spinach) for The Dunes IMG golf course ‘25% off’ promotion.
It was an engaging way to transform a fairly dry retail offer into something that was contextually relevant and memorable.
