Over the years, Adrian has written radio ads for an incredibly diverse range of products. From exotic European cars, to glamorous golf courses, to pharmaceuticals.

While radio might seem like an anachronistic throwback in a time of digital disruption, judiciously placed sonic brushstrokes can bring ideas to life in a way that could never be accomplished so affordably with any other medium.

And for the relative media costs, it can deliver some really astonishing results.