There was a time, back in the halcyon days of the late 80s, when advertisers could reach ninety percent of the population with a well placed Sunday night TV spot.

While those days have well and truly gone, the flip-side is that great TV ads can now spread virally, reaching far beyond their original intended audiences.

And from a creative perspective, there’s nothing Adrian Elton Creative* loves more than the challenge of writing a great TV spot.

Afterall, what other advertising medium brings together motion, animation, typography and sound in quite the same way?